This ad is a good example of Image or lifestyle. The line is very effective, “Touching is believing.” I really like how the ad makes the product, Iphone, stick out in the full page advertisement. I believe that it would be a very effective advertisement to get someone to buy the new Iphone. The only thing I really do not like it that other than the Iphone brand, I don’t really know what I am going to buy. Is that the Iphone 4, Iphone 3, I pad or what? Only reason I know what they show is because I keep up with technology, but someone who does not and wants to get a new phone may not know what it is. I would put what the buyer should look for if they were to go into the store.
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